Venzee Appoints New CTO to Support the Technology’s Strategic Growth Initiatives

Venzee Technologies Inc. has appointed Markus Westerholz as chief technology officer (CTO), effective immediately. Mr. Westerholz reports directly to president and chief executive officer Peter MacKay and joins Venzee’s executive team, responsible for evolving Venzee’s technology strategy and driving product innovation.

Mr. Westerholz is being promoted from his past roles as vice-president of technology and lead architect at Venzee. His extensive experience in the architecture of large systems for high scalability supports Venzee’s growth initiatives.

“As demonstrated through his leadership of the Venzee API development, Markus has proven to be a great technological visionary that can tie his vision to an actionable strategy. His deep technical experience has permeated the company in the time he has been with Venzee,” Peter MacKay states.

Venzee commits to continued implementation of advanced technologies in the near and long term to ensure its sustained growth and success in the market. Venzee has recognized the market’s increasing need for agility in content distribution solving one of the biggest problems for on-line retailers.

Venzee has implemented a serverless architecture, which utilizes the latest technological advances in cloud computing. The serverless architecture has increased the scalability of the Venzee platform and increased speed in processes such as content distribution to retail channels, making the delivery of content to retailers more efficient for Venzee’s clients while future proofing its technology.

Through five signed partnership agreements in various stages of integration, giving Venzee access to more than 100,000 brands and manufacturers of its CMS partners, Venzee is strongly positioned to deliver the most advanced content delivery system in the market.

Venzee’s architecture is now fully microservice based, so application components can be deployed, tweaked and redeployed independently without compromising the application’s integrity. As a result, Venzee can deploy improvements to the platform faster and focus on optimizing internal and external processes, including the optimization of messaging feeds to partners and clients that provide live updates on product information and status, a key capability and market differentiator the platform.

About Venzee Technologies Inc.

Venzee is a data translation and distribution solution that eliminates inefficiencies in the digital supply chain by delivering consumer-ready product information to retailers via a peer-to-peer network. Powered by its core technology, Mesh, Venzee automates content exchange workflows that increase margins and accelerate revenue.

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